origins in exploration.
America was founded on the backs of innovators whose names are now synonymous with innovation. They created these monolithic industries we know today: oil and gas, steel, lumber, utility, and mining.
Evan and Erik, Oseberg’s 100% Norwegian co-founders found inspiration in a preserved Viking longship called the “Oseberg”. Built for trade, exploration and warfare, the ship’s symmetrical bow and stern allowed the vessel to reverse direction quickly without turning around — a useful trait for navigating icebergs, volleys of arrows, and narrow passes.
In today’s entrepreneurship language, we call this pivoting.